In May 2013, Plaza 336 joined hands with new strategic partner – Korea ELAND Group. In 1980, ELAND Group came to China. Its headquarters was set in Shanghai with branches in Beijing, Chengdu, Shenzhen, Xi’an, Jinan, Shenyang, etc. In recent years, ELAND has achieved rapid development in China. On May 31, 2013, ELAND Group signed a contract officially with Shanghai Huaxu Assets Management Co., Ltd., and its subordinate brands of SPAO, Ashley and CafeLugo officially settled in Plaza 336.